Punchmark's Website Redesign
Punchmark's public website was redesigned and launched at the start of 2020 using our very-own custom codebase platform and website management system, SiteManager. This meant that our website was built with the exact same code and features that our clients were using to show that we were willing to put our money where our mouth is.
Over 25 unique pages were designed, coded, and copy written for over approximately a one month period. It was an all-hands-on-deck project that really brought the entire company together to publish.
View the live website here.
Brand Voice & Content Direction
One of the selling points that Punchmark has is an aura of quiet confidence and a familiar brand voice. As Punchmark's product is technology, image selection was a balance of illustrative and playful character and clean mockups. This direction allows for additional pages to be created and imagery to be updated and expanded without feeling forced.
Copy choice was written with SEO in mind. Digital Marketing specialists identified a list of keywords that saw the most traffic and page copy was written to support those goals while still providing clear explanation in the brand voice.
Upon launch, site promotion was supported by a blog post written to highlight key changes. Read it here.
Content Management
Punchmark is constantly encouraging clients to update their websites frequently, and in sharing the same content management tools that our clients leverage, we decided to find unique and novel ways to showcase stellar page designs as well technical writing & blogs by Punchmark team members.
Dynamic systems were created to enable educational content, platform patches, blogs, and company updates to be sortable and easily added.